[nukkad] Oddball story of the day

[Harshal Chhaya <>]

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Tip of the day:  Get your Bollywood fix here:
          http://www.mumbai-central.com/mboards/#bollywood
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And if you dont like it, you can just flush the bad literature 
down the ...

hahaha.. 

- 'shal


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Loo roll literature is heading for the bathroom 

A German firm which prints adverts on toilet paper is adding classic books to 
its collection. Georges Hemmerstoffer said he spotted a gap in the market when 
the copyright expired on works by the likes of Romantic poet Heinrich Heine.

The 52-year-old, who founded Wishi, says his company has started working on 
reprinting their works on loo roll. The former advertising executive from 
Osnabrueck added: "We have also been approached by one contemporary German 
author who wants to print his books on toilet roll instead of traditional paper.

"Obviously the rolls are not big enough for a whole book so we plan to print 
the book in instalments. There will be one chapter on each roll and as you can 
get up to 12 rolls of paper in a multi-pack you could print a 12 chapter work." 
The firm plans to present the toilet roll books at Germany's biggest book fair 
in Frankfurt next year and hopes they could be sold in normal bookshops or gift 
stores.

Mr Hemmerstoffer has been printing adverts on loo roll for 18 months. "The 
great thing about it from the advertisers' point of view, is that they have a 
captive audience," he said. "In Germany a person usually spends between 15 and 
20 minutes on the toilet each day. "That's a long time in which you can read 
something and be sold an idea or a product. Even if you never watch television, 
listen to the radio or read a newspaper, everyone goes to the toilet."



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