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pepsi (and their ad agencies) seem to know it's customer only too well.
they understand the indian pyche & linguistic taste buds well enough to
always manage to inbibe their ad slogans in common folk lore - to hit the
right chord with the indian youth and get it's slogans into street jargon.
check out their fare over the years:
yeh hi hai right choice baby!
nothing official about it!
yeh dil maange more!
mera number kab ayega!
hai koyee jawab!!
and the results show in the resonding trumping pepsi has given coke in
india.
talk of creativity!
coke's slogans remain ad slogans you-remember-but-not-use, eg:
jo chaho ho jaye, coca cola enjoy
any marketing / advertising expert out there who can talk more on this?
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